This week in my Field Notes column, I look back on the days when my shoes came from a place called Flippen's. Not most of my shoes, mind you; all of my shoes. The store, and others like it, earned that loyalty by doing things like sending gifts to customers who were sick. Well, time passed and my family eventually took our business to a shoe outlet store in the interest of saving a buck. Things did not go well. At all. Read about it here.
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