Ford Motor Company recently announced they are suspending orders for their Maverick (A) compact truck because they have outsold the company's capacity to manufacture them. The Maverick is an anomaly in today's pickup truck market, where bigger is better, and even bigger is even better. My "midsize" Toyota Tacoma is as large as many full-size pickups from the early 2000s. A new full-size F-150 or Silverado wouldn't have looked out of place at a monster truck show in the '70s. The major truck manufacturers justify their increasingly enormous vehicles by claiming "no market" for smaller trucks. The success of the Maverick, however, would seem to contradict that. The Maverick is based on the Ford Escape compact SUV, and while it is slightly longer than the Escape, it is significantly smaller than any other pickup currently sold in the U.S. It does not have the towing capacity or off-road capabilities of larger trucks, but it should work just fine for t...
Maker • Doer • Grower • Writer | Author of Such Is Life in Vacationland: Essays and Anecdotes from Ohio's North Coast